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Browsing by Subject Estratégias mercadológicas

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Date de publicationData de defesaTitreAuteur(s)Orientador(es)Coorientador(es):
21-fév-201718-mar-2016Marketing impact on B2B sales and market share : a dynamic approach to gasoline retailing in BrazilAlmeida, Marcos Inácio Severo dePorto, Rafael Barreiros-
29-avr-20196-nov-2018Mind the gap : a lacuna entre estratégia e experiência de marcaFerreira, Rosemary LopesDantas, Edmundo Brandão-