Skip navigation
Please use this identifier to cite or link to this item: http://repositorio.unb.br/handle/10482/27125
Files in This Item:
File SizeFormat 
v4n3a05.pdf218,27 kBAdobe PDFView/Open
Title: Loyalty in the supermarket
Authors: Vieira, Valter A.
Damacena, Cláudio
Assunto:: Lealdade
Compromisso afetivo
Análise discriminante
Issue Date: 2007
Publisher: ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Citation: BAR, Braz. Adm. Rev.,v.4,n.3,p.47-62,2007
Abstract: Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper.
metadata.dc.description.unidade: Em processamento
DOI: https://dx.doi.org/10.1590/S1807-76922007000300005
Appears in Collections:Artigos publicados em periódicos e afins

Show full item record " class="statisticsLink btn btn-primary" href="/jspui/handle/10482/27125/statistics">



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.